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Washington, DC: A weekly
television show airs on most PBS-member stations to teach people how to follow
their dreams. Not esoteric dreams, financial dreams. This show lifts up those
24+ million small business owners in the USA who pay taxes -- over 50% of all
tax dollars, 99% of all businesses. It is called, Small Business
School.
"These men and women are the
unsung heroes of our economy and culture. Often millionaires next door living
quietly and contributing greatly," comments Hattie Bryant, the host and a
creator of the show.
Bruce Camber, her husband and
founder of Small Business School, added "We believe -- as Hattie says in the
opneing of every show -- 'Everybody adult American has an idea for a business.'
It is in our bones, in the fabric of America." Gallup polls indicate that one
out of five Americans are somehow involved in a new business startup.
In 1995 when the budget did not
balance and the deficit was running up, Hattie and Bruce proclaimed that the
future of America is not in hands of the politicians in Washington, but in the
hands of a new breed of citizens they call the new American heroes. "These
small business owners are quietly starting thousands of businesses everyday;
they are creating hundreds of thousands of jobs," Hattie Bryant continues.
SMALL BUSINESS SCHOOL airs
well beyond the USA. The show airs twice weekly in every principal city of the
world outside of North America through the USIA's Worldnet.
Quoting recent figures from
Dun & Bradstreet and a Gallup poll, Ms. Bryant explained how many of these
companies have grown quickly, most are expanding internationally, hiring
people, and creating new jobs and new wealth. " While these people make our
world a better place to live, they are also unwittingly seeding a new business
revolution," claimed Ms. Bryant.
This is one half-hour
television program that is bullish on the future of the USA and any country
that empowers the growth of their small businesses. The show has been on the
air since 1994 and globally since 1995.
Camber further stated, "The
revolution is not the Internet; it is what people are doing with these new
technologies, that they are empowered, dare to take on the world and begin to
win! A case in point is a story we just did on a new company in Priest Falls,
Idaho; they have just eighteen people, but one of them is in their Beijing
office and another in Mexico City. The company was started by an ex-Los Angeles
policeman whose first love is old analog telephone switch systems. After
thoroughly refurbishing them as digital systems, they sell them to hotels
everywhere. These new technologies give small businesses the power to act and
move like global corporations."
Camber continued, "This new
wave of technologies is unlocking human creativity like no time in the past.
And I predict that is just a first wave. We are on the edge of explosive
business development. This is so large it will be the Japanese who will worry
about the balance of trade with the USA. This is so large I believe the
national debt will have a short-lived history." While reflecting on the course
of business over the past few decades, Camber said, "What is unprecedented is
that people are looking within, building on their unique talents, and starting
specialized businesses to capitalize on them. It is a people's revolution if
there ever was one. And it is everywhere. It is emerging from every corner of
this country."
This optimism is not without
foundation. In a recent Gallup study commissioned by the National Federation of
Independent Businesses (NFIB) there were about 3.5 MILLION new
business startups in 1995. And though statisitics can be used to prove
anything, even the most conservative figures put new business atrts at over
700,000 per year for the past three years. Bill Gardner, economist with
University of Southern California Entrepreneurship Program, says that this
level of startups has not been seen in over 100 years. The downside is that as
many as 50% of these businesses will not make it past their first year.
Ms. Bryant continued, "The
singular purpose for SMALL BUSINESS SCHOOL is to help people be
successful. We want everyone who works hard to succeed. We want to give people
new ideas and models based on the successes of people just like them. We want
to lift them up and give them inspiration when they feel like quitting. We want
to give them hope and strength." SMALL BUSINESS SCHOOL, according to Ms.
Bryant, is the only "how-to" series on television about starting and growing a
business. She continued, "Although many television programs report business
news, SMALL BUSINESS SCHOOL actually takes the viewer on location where
a successful business owner talks about how they started, how they manage and
how they grow their business."
Bryant and Camber have over 40
years of combined ownership of small businesses, yet they watch very little
television "because there is nothing on television for us." Camber said,
"Running a business is hard and frustrating; at the end of a long day, it would
be refreshing to see how somebody else is coping and maybe pick up a few tips
and insights along the way. It is also good to see that I am not alone in my
daily struggle."
As a result, Bryant and Camber
created SMALL BUSINESS SCHOOL.
The series is aired on over 200
public television stations around the country. It is broadcast by the PBS Adult
Learning Satellite Service to over 3000 colleges and universities in the USA
(to be used as case studies in business courses). Professors who take the
series receive an instructor's guide that challenges students to look at their
motivations and work habits. The United States Information Agency also
broadcasts the program around the world to every other country into most
principle cities. In Latin America, the series is in Spanish and has aired on over
3500 cable stations.
The core of each 30-minute
program is called the "Master Class." As Ms. Bryant explains, "The entrepreneurs
become like a Maria Callas when she teaches others to sing. These people have
learned the fine art of running a successful business. They not only have the
knowledge; they have a business intuition that picks up on subtle nuances."
According to Ms. Bryant, "There are no academics, no gurus and no journalists
inside our Master Class . . . only small business owners telling us exactly how
they do what they do."
Everyone involved in the making
of SMALL BUSINESS SCHOOL is a small business owner. Hattie Bryant and Bruce Camber,
partners in Flying Leap, Inc. the production company for SMALL BUSINESS
SCHOOL, raise the capital and do the marketing, content development and
distribution of the series.
The "MasterClass" is taped on
location all over the country. When St. Louis-based Jerry Shapiro tells how he
captured 99% of the bagel market in Tokyo, the viewer sees bagels dropping into
boiling water then moved by conveyor belt into a freezer to prepare for the
trip to Tokyo. "People always ask me how we decide which small business owners
we select for the Master Class." Ms. Bryant responds, "They must be profitable;
they must be able to articulate how they do what they do; and hopefully, both
the entrepreneurs and their business are fascinating to watch."
According to the Small
Business Administration and the NFIB, small businesses in the US account for
52% of the dollar volume of private sector sales and 54% of private sector
employment. Somewhere between 750,000 (Dun & Bradstreet) and 3.5 million
(Gallup) Americans will start a business. But, within five years, 75% of those
companies will be out of business. With such a high failure rate, this is
singularly the most important topic for the economic and emotional health of
the nation.
More education is needed to
help more people succeed. Public television is doing its part by airing this
important series. Check your local listing for times
and stations.
National underwriting for SMALL
BUSINESS SCHOOL is from IBM, US Postal Service, and local
underwriting is provided by many companies like Verizon.
All these companies want small businesses to
succeed. |