Arlington, Texas. How do you start a recording company and a label? In this show we take you inside a piano bar; it seems like yesterday when Danny Wright was playing the piano in restaurants for $200 a week. Then a regular customer, Dori Nichols, ask the question, "Do you have a CD?" Though she didn't know anything about the music business, Dori offered to back his first album. Danny's life changed completely. Dori has built a company by "doing it different" and she is growing with the same strategy. She has new artists and is now packaging CDs with books.

KEY IDEAS.

• You don't have to be an expert to travel the road to success.
• The slickest marketing plan in the world won't work without a great product that people want.
• Don't sacrifice quality for quantity.
• When you say, "Free" on direct mail the read rate goes up.

• READ THE TRANSCRIPT: All the words of this show are part of Small Business School
• BUSINESS BASICS: Learn about the government services available to help you start and grow your business and also about how to get a government contract.
• GO TO SCHOOL: If you enroll in Small Business School, you can watch this show as well as learn from over 130 other entrepreneurs. It is all online. It requires DSL or cable connection with no firewalls. If you answer the questions in the teaching notes and study guide, you may qualify:
  • to get listed within your business type and within your state's listings,
  • to be profiled on a show (local or national),
  • to generate automatically a business plan for debt financing and/or a SCOR for equity financing,
  • to be listed within a Small Business index, and
  • to qualify as one of the Small Business School's best of businesses within a business category.
• OTHER SEGMENTS IN THE SHOW. We turned to several other small business owners who have become leaders in their field; they give us some tips in these segments:
  • Deliver the Message,
  • You're Wired,
  • Streetfighter Marketing, and
  • Law Talk.
• FOUR STEPS TO START AND FOUR TO GROW.
• SELECT CASE STUDIES BY BUSINESS TYPE.
• WATCH TV!
  • To find out what is airing in your market, usually on your local PBS-member station, click here.
  • Click here to see this show online (requires DSL or cable connection with no firewalls).
• AT YOUR LOCAL COLLEGE: Check this list of schools (partial). Also, check for classes with your local Small Business Development Center, Chamber of Commerce, and Economic Development Commission.
• CONTACT:
  Moulin D'or Recordings
  1148 West Pioneer Parkway, Suite E
  Arlington, TX 76013
  
  TEL: 800-835-4415
  Email: Click here
  URL:http://www.moulindorrecordings.com/

• COMMENTS OR QUESTIONS. We invite your comments and questions. Was the show inpsirational and/or educational? We hope this show is both!