|
"The Japanese go to trade shows and they look for the companies they think are hot, or up and coming, and they'll approach you. And then once you hook up with one of these people, it's good to make sure that you service them by going to their country or doing promo stuff and catering to their needs. Kids all around the world look to the United States as sort of the model of what they would like to be." |
Marina del Ray, California: In this segment of In the Trenches you meet Donald Cassel. You are as apt to find him skateboarding along the boardwalks Venice Beach as in his office. Although it will be obvious that he is enjoying himself, he is also doing a little product testing. He manufactures a special skateboard bolt for high flyers and performers. He also sells the clothing worn by 14 million skateboarders in the USA, yet half of his customers are in Europe and Japan.
KEY IDEAS FROM THE CASE STUDY.
- Test, test, and re-test your product.
- Develop profitable distribution channels.
- Have fun.
- Stop telling and start asking.
- READ THE TRANSCRIPT: All the words of this show, right here.
- OTHER SEGMENTS:
- Sliver of Genius. Jim Coane.
- Integrity Selling. Ron Willingham, author of When Good isn't Good Enough, The Best Seller, and Hey, I'm the customer
- Do the right thing: Professor Dr. Laura Nash, author of Good Intentions Aside.
- StreetFighter Marketing:
Jeff Slutsky
Law Talk: John Dolan
- LOOK AT STEPS 1- 8. Think about where you are and where you want to be.
- WATCH TV! To find out what is airing in your market, usually on your local PBS-member station, click here.
- CONTACT:
Grind King
PO Box 535
Venice, CA 90294
Tel: 310-822-4567
http://www.grindking.com/
We invite your questions or comments